Posted on March 7th, 2011 No comments
Art collectors from around the world spend millions of dollars each year to get their hands on original art. They may buy a piece for their private collection or arrange to buy or sell a piece for a museum or other public display. No matter what you are looking for in a work of art, chances are it's available from somewhere – for a price.
The key, however, is finding the art that you want. You can sign up notifications from the auction houses, scour EBay, and spend time at estate sales trying to find the one piece of original art that will set your collection over the top. However, you may have better luck with using an art broker and you'll save a lot of time and energy, too.
Some of the most sought after pieces aren't only the grand masters that you would think of, such those by Pablo Picasso or Andy Warhol, although, they are available, too. The art that is in very high demand today are many of the modern and contemporary artists of the past 150 years. Original art from the likes of Norman Rockwell, Peter Max, and Romero Britto are quite in demand and some of their works are quite rare. Peter Max, for example, is one of America's most popular living artists, and his work is found in the private art collections of five United States presidents. He redesigned the NBC peacock and was the Official Artist for the 1994 World Cup. Peter Max original art can be found in museums around the world, but there are many pieces up for private sale, too.
Romero Britto is an artist who's easily identified because of his use of bright colors and composition qualities of cubism. Much different from Peter Max, but almost as popular, these works grace the walls of many museums and private homes around the world. His work in the art world has been the inspiration for other artists and continues to grow in value with each passing year.
An art broker is certainly your best bet for finding some of the rarer pieces. You can even use one of the online brokers to find original art. It's a huge industry because of the high demand and brokers must now keep their prices very competitive. However, you must ensure that you use only a reputable broker. Some have been in business for decades and those are the online art brokers that you should consider. A certificate of authenticity should accompany any original art.
In closing, if you're looking for a new piece of art to add to your collection, consider contacting one of the online art brokers. You may pay less for their services and some off you the option of a "best offer" instead of the retail price. In many cases, you could save thousands of dollars for a Peter Max or Andy Warhol piece that you couldn't even find for sale in a traditional gallery.
Posted on April 16th, 2010 No comments
As artists we like to focus on the making of art, not so much the selling of it, right? But in order to continue making our art and doing what we love, we need to be able to sell it. So the number one question artists will always ask is… “How do I price my art?”
Well, that is a very complicated question, but a simple answer is… “It depends”.
There is no one-size-fits-all approach to pricing your art. What you will be able to sell you art for depends on a multitude of variables, such as your ability as an artist, the marketability (or demand) of your type of work, how well established you are and so on. Now, if you’re a new artist just starting out or if you’ve been creating art for a while and you’re looking to start selling it, there’s no need to fret! There are strategies and pricing structures that you can put in place to build a customer base and thus increase the value of your work.
We would all like to start out selling our pieces for several hundreds or even thousands of dollars. But the simple truth is that without demand or even knowledge of your work or yourself as an artist, it simply isn’t going to happen! However, as a new artist to the marketplace you have the unique opportunity to establish buyers who can grow with you, perhaps into avid collectors of your artwork. And the simple fact of the marketplace is that collectors mean demand and demand means increased sales as well as heightened prices for your work. But before we get too carried away, let’s take a step back and look at how we can price our art to get to this point.
As an entry-level artist, you need to look to sell to entry-level buyers, which will inevitably mean entry-level prices. And again, these prices can depend on the particular market you’re looking to sell to and the type of work you are trying to sell. You’ll need to do some research. Find some similar artists in your area or similar pieces for sale – what is the common price point? It may be very low, $20-$40 dollars or it might be quite promising, $50-$100. Either way, you need to find a reasonable price point to start with. If you find your works sell quickly, you could even consider raising your average price point.
Once you’ve sold your first few paintings, you should be starting to create a customer base. This doesn’t necessarily need to only include people who have purchased your work, you may have come across people who are genuinely interested in your work that you could include in your customer base to market to in the future. The idea here is not so much focusing on selling your artwork right now, but establishing ways in which you can continue you to sell your art.
So, make sure you align your pricing with the current marketplace you’re trying to sell to. You don’t need to continue selling at the initial price points you establish, remember that as your customer base increases, so too can your average price point.