Creating Collectors of Your Artwork

Do you want to make yourself a career in art? Or perhaps make more than just a career, but a respectable living? It’s a pretty exciting idea!  Being able to make a very comfortable living do what you love – but how can we do it? Is it even achievable? No matter what your line of art is – I do believe it is possible!

Whether you want to make a full time living with your art or if you’d like to make some extra money through your part time hobby, there are some tips and techniques you need to consider in order to make it a reality. Selling art, especially as an unknown artist can be quite a difficult thing to do, unless you know how. And after selling your first couple of pieces, then comes the new challenge of selling your art over and over in order to create a reliable income. Well, one sure fire way to do this is to create collectors of your artwork.

What is a collector? And can you really ‘create’ them? 

A collector is someone who will look to buy your work time and time again. A collector may even be prepared to buy your work before it has been completed. Imagine that, selling your work before you’ve even finished it?! It is possible to create collectors of your artwork. One way is to rely on your talent and the strength of your pieces, attend as many craft shows as possible and speak to as many people as possible. While that sound like a lot of work, it is also an uncertain way to go about finding people who would be likely to become collectors of your art. A more targeted and less involved way to find and create these collectors is to learn how to correctly market your work. 

Don’t get me wrong, craft shows and art fairs are an incredibly valuable way to get your work out there and seen. But there are a few simple tools and techniques you should know in order to make your time spent at these shows more worthwhile. 

The first tip is quite simple, but one idea you may never consider before attending a show: know your market. What kind of buyers are going to be at the show? Will they be looking for high end pieces or will they be looking for cheaper crafty pieces? It’s important to know who will be at the show, and what kinds of art will most likely peak their interest. When you know this, select the pieces you will show based on what these buyers are looking for.

The next tip is also quite simple, and a lot of artists do do this: have some fliers or hand-out information that people can take away with them. While people may not buy from you at the show, it’s important for them to be able to take some information away so that if they choose to, they can contact you later on. It may also be worth investing a bit more in these fliers to include high quality colour prints of your work. This is a lot more effective as people will be seeing a number of different artists at these shows and good quality images of your work will help them to identify and remember your work.

These two tips will help you receive a lot more attention and success at art shows. However, what you do after the art show is just as important. Follow up is how you can create collectors. Once you have found buyers or people who are very interested in your work, you need to find a way to keep in touch with these people and to market your work to them so that they will come back to buy from you time and time again. 

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